What makes Bravebastard strong?
Brave Bastard is an established English phrase rather than a technical or professional term. Brave means courageous or bold, while bastard generally means an illegitimate child and can be used informally as an insult. The combination is normally used to characterise someone with courage and a rough, rebellious or provocative reputation.
The name has a clear rhythm through its initial consonant and the contrast between bravery and provocation. Its English meaning will be recognisable to many Dutch users, but bastard gives the name a pronounced, potentially offensive charge. It therefore suits brands deliberately choosing a raw, contrarian position.